Convention Education Sessions

Convention 2019 Logo

Overview: General Sessions

Thursday, September 26, 2019 • 10:00am-11:30pm

Pre-Convention Session


Thursday, September 26, 2019 • 1:15pm

Unlock the Hidden Strengths of Your Community Bank

In remembering Lewis Carroll’s Alice in Wonderland, Alice’s revelation, “It’s no use going back to yesterday, because I was a different person then,” leaders of community banks find themselves in a similar situation, seeking to answer the question, “what’s next”? The answer is not “somewhere out there” but residing within the opportunities that surround you each day. Unlocking these opportunities includes a simple financial projection of what is possible; the active symmetry of your business growth; an assessment of what makes you great in the first place; and a specific plan of how to connect to, communicate with, and continually educate your customers and those who should be your customers.

Presented by: Jack Salvetti, Principal, S.R. Snodgrass, P.C.


Thursday, September 26, 2019 • 2:15pm

Attracting, Motivating & Retaining Executive Talent

This discussion will focus on the historic and current drivers of executive talent across the generations within our workforce and will provide best practices and insight on how to motivate internal talent, attract external talent and retain both. We will talk about workplace needs of each generation, compensation approaches and strategies as well as identify reasons why talent leaves.

Presented by: Nicholas DeMedio, Senior Consultant, Mosteller & Associates


Thursday, September 26, 2019 • 3:15pm

The Planet of the Apps

“How would you describe your relationship with your financial institution?” When asked that question, only about half of surveyed consumers identified themselves as “loyal.” Nimble competitors are rushing in to capitalize on this weakness, and surely that’s one reason that Venmo, Acorns, Square, and PayPal are now offering debit cards to their users, enticing customers with a new place to keep their funds – instead of a checking account at a traditional banking provider.

Dave will share ongoing research by Ron Shevlin from Cornerstone, that reveals how consumer purchase behaviors and changing attitudes about traditional banking products have created an opening for digital trendsetters to reimagine how financial services can work in a modern world.

Presented by: David DeFazio, Partner, StrategyCorps


Friday, September 27, 2019 • 7:30am

Dawn Duster Session Investment Banking Panel Discussion
Panelists: Charles (Chad)K. Hull, Boenning & Scattergood; David P. Lazar, KBW, A Stifel Company; Matthew Jozwiak, Griffin Financial Group, LLC


Friday, September 27, 2019 • 8:15am

Opening Ceremonies & PACB Annual Membership Meeting

Opening Ceremonies: Kevin Shivers, President/CEO, Pennsylvania Association of Community Bankers
PACB Annual Membership Meeting: Troy Campbell, Chairman, PACB Board of Directors, President/CEO, Altoona First Savings Bank
ICBA Washington Report: Preston Kennedy, ICBA Chairman, President/CEO, Zachary Bancshares Inc., Zachary, LA

Keynote Speaker – Dare to Matter!

Performance. Results. Impact. Now more than ever, community banks are looking for ways to improve their competitive advantage while remaining true to their mission, vision and values. At the root of every bank’s success is often the key differentiator: People…And the root desire of every person is to know with certainty that who they are and what they do matters. This session framework challenges traditional thinking of success and happiness and presents an alternative possibly contrarian, approach that will leave you inspired, engaged, and committed to making a bigger impact in this world!

Presented by: Pete Smith, President, SmithImpact


Overview: Concurrent Educational Sessions

Friday, September 27, 2019 • 1:00pm

Session I: What Banks are Doing to Streamline the Commercial Lending Process

Commercial lending sometimes seems to be stuck in its old ways. Most banks, however, recognize there are opportunities to be faster and more efficient for the bank, as well as the customer. The technology is now available to help banks improve, however, improving commercial loan processes is about more than just technology. It involves rethinking process, job roles, expectations and portfolio risk management. This presentation will describe what Crowe sees banks doing to streamline commercial lending.

Presented by: Timothy Reimink & Tom Grottke, Crowe LLP


Session II: Essentials of High-Performance Investing

Investment portfolios still comprise a much larger portion of a community bank’s total footings than a decade ago. And recently, securities have been a major source of liquidity. We will examine the composition of a typical investment portfolio and will highlight the characteristics of a high-performing collection of securities. We will also discuss certain investment strategies that are popular in today’s interest rate environment.

Presented by: Jim Reber, President, ICBA Securities


Session III: Diversity & The Board Evaluation Process

This session will review recent research regarding the performance of companies having diverse boards. We will provide examples of communications recently received from concerned shareholders, propose appropriate responsive communications and actions, and explore how a robust board evaluation and director succession process offers opportunities to address a lack of diversity.

Presented by: Ken Rollins, Esq. & Kate Deringer Sallie, Esq., Pillar + Aught


Friday, September 28, 2019 • 2:00pm

Session I: Developing a Recruitment Pipeline

Financial institutions across the country are struggling to recruit and retain talent. Are you looking for an established pipeline of entry-level candidates? What if we told you there is a great way to find future employees and grow your own talent? It’s a recruiting tool that allows you to test-drive the talent your organization needs, effectively manage your workflow and help grow your business to accomplish future objectives. You will learn how develop talent partnerships and create a program that mutually benefits the bank and the community.

Presented by: Jackie Rolow, EVP Chief Talent Officer, SHAZAM


Session II: 2019’s Top 10 Governance Issues for Bank Directors and Trustees

This presentation will discuss key issues for board members of both public and private companies. Key governance issues including; strategic planning, risk management, board effectiveness, technology…the good and the bad, corporate culture and regulatory risks will be covered. Board members and senior management will receive an overview of the key corporate governance issues faced by financial institutions and how to manage them.

Presented by: Christina M. Gattuso, Esq., Partner, Kilpatrick Townsend LLP


Session III: Acquisition of Mortgage Bank Organizations…Pros and Cons

The non-depository mortgage industry is in consolidation mode. There are significant advantages for a mortgage banking organization to affiliate with a depository. Lower cost of funds to lend and licensing exemptions are but the top two reasons. For a community bank, the fee income derived from an affiliated mortgage operation can make a real impact on the bottom line. This discussion will explore the pros and cons of taking on an existing mortgage platform that may have a larger footprint than your bank’s deposit base.

Presented by: J. Steven Lovejoy, Esquire, Shareholder, Shumaker Williams, P.C.


Saturday, September 29, 2019 • 8:45am

Session I: PA’s Evolving Cyber Security Law, What You Need to Know

Hear a review and analysis of the ever-evolving issues of cybersecurity and the law. At the end of 2018, PA law evolved on this issue with the groundbreaking PA Supreme Court case of Dittman v. UPMC. The session will address this case and its implications for financial institutions. An overview of additional cybersecurity attacks and relevant legislation will also be provided.

Presented by: Lyle Washowich, Esq., Co-Chair, Banking and Financial Services Litigation Group, & Mary-Jo Rebelo, Esq, Co-Chair, Employment Practices Group, Burns White LLC


Session II: Increasing Fee Income Without Raising Fees – Should You?

Many financial institutions are raising their fees more and more, fee revenue has become an important component of financial institution profitability. Average financial institutions misunderstand fee revenue while remarkable financial institutions know how to maximize it by charging the right amount, adopting the right collections policies, and knowing which consumers generate the most revenue. Walk away with strategies to enhance your fee revenue and keep your most profitable customers longer.

Presented by: David Carlson, Senior Executive Vice President, Haberfeld


Session III: Weather the Storm by Evaluating Your Branch Network the Right Way
Bankers are not only challenged with what the future purpose of their branches is going to be, but also with whether it is prudent to invest time and money in their branches. What factors drive these decisions? How do you evaluate branches? What really can be done to improve performance and profitability? How can we service existing customers and equally attract new ones? What difficult decisions need to be made?

Mr. Caliendo will present the methods utilized to optimize their retail networks – the evaluation criteria, interpretation of findings, and efficient implementation steps for a holistic methodology, which has been proven to increase performance and profitability in retail networks.

Presented by: James G. Caliendo, President & COO, PWCampbell


Saturday, September 29, 2019 • 10:00am

Session I: Regulatory Update: The CFPB and State Attorney General, Regulatory Enforcement Agenda and How to Avoid It
The update will include how the CFPB and State Attorney General function together and how the CFPB and State AG handle consumer complaints. The program will also cover UDAAP and it affects community banks along with a discussion of best methods for responding to regulatory inquiries.

Presented by: Stephen M. Hladik, Partner, Hladik, Onorato & Federman, LLP


Session II: Developing a Marketing Plan that Doesn’t Stink – Aligning Strategy & Marketing Initiatives

Many community banks across the nation view marketing as an expense rather than as an investment. Often, this is because a straight line can’t be drawn from a bank’s strategic objectives down through their marketing strategy, to their campaign tactics. Priority isn’t placed on capturing and analyzing marketing data. Aligning your marketing plan with strategic objectives is the first step in making sure the bank’s marketing effort produces desired results. Establishing a plan to capture actionable marketing intelligence is also key. This informative session will provide practical recommendations regarding; (a) how a marketing plan should be structured and (b) common mistakes to avoid when developing the bank’s plan, plus we will review (c) what data you can expect to gather from various marketing channels.

Presented by: Jim Gillen, Director of Business Development, Financial Institutions, Lightstream


Session III: Do this Not That- Best Practices in Determining where to Invest Resources

This session will identify things banks do that waste resources or are counter to their strategy. We will also identify what banks are doing instead. There will be interactive discussion regarding the importance of viewing operating expenses as investments and how to maximize the productivity of idle employees. We will identify common places where banks are wasting money and resources and provide ideas on how to monitor and eliminate this in your bank.

Presented by: Jeff Marsico, Executive Vice President, The Kafafian Group, Inc.


Saturday, September 29, 2019 • 11:00am

Session I: Embracing the Experience Economy
This session is designed to discover and explore the principles of the Experience Economy, giving a taste on how to apply them to drive greater economic value to the banking world. Participants will gain the knowledge to start to think differently about how to map and design a complete customer experience including the importance of the development of personas.

Presented by: Scott Florini, VP Strategy & Brad Ritner, Director of Retail, NewGround


Session II: How Community Banks Can Effectively Utilize Government Loan Programs

Your Community Bank Can Make Safe, Sound, Secure and Profitable Commercial Loans in a Challenging Credit Climate and Changing Economic Environment. This presentation will review in detail the reasons Community Banks should consider including certain Government Loan Programs to their product offerings. Furthermore, this presentation provides an overview of the significant benefits of utilizing these programs for both the bank and borrower and why outsourcing of the bank’s commercial Government Loan Program to a strategic partner makes sense.

Presented by: Michael Ryan, President & CEO, Innovative Financing Solution


Session III: Embracing FinTech for Your Bank’s Advancement and the Enrichment of Your Customer’s Experience

As the pace and breadth of innovation of Fin Tech continues to advance, the questions which should be on every community banker’s mind is how to engage and leverage these innovations. Whether it be partnering with or acquiring Fin Tech businesses, adoption of the platforms presented by Fin Tech companies, or designing you own approach to Fin Tech applications, you need to embrace the fact: the future is now.

Presented by: Douglas Faucette, Esq., Partner & Dan Weitzel, Esq., Of Counsel, LockeLord LLP


Overview: Breakfast Sessions

Saturday, September 28, 2019 • 7:30am

CEO Breakfast/Session


Saturday, September 28, 2019 • 7:30am

Director Breakfast/Session


* Agenda subject to change


Questions

If you have any questions, contact PACB at (717) 231-7447 or by email at pacb@pacb.org.