Tuesday, March 24, 2020
101 Mall Blvd, Monroeville, PA
Wednesday, March 25, 2020
The Hershey Country Club, Hershey
1000 E. Derry Road, Hershey, PA
Thursday, March 26, 2020
Sheraton, Valley Forge
480 North Gulph Road, King of Prussia, PA
REVIEW AND REGISTER
To review program details and register by mail, please download the INFORMATION & REGISTRATION BROCHURE
To register online for the PACB Region 1 Meeting, please complete the ONLINE REGISTRATION FORM
9:30am: Registration & Refreshments
9:45am: Networking with Colleagues & Sponsors
10:10am: Welcome/Opening Remarks Kevin Shivers, PACB
10:15am: Legislative & Regulatory Update
10:45am: Remaining Relevant in Today’s Increasingly “Digital World” Eric Cook, MBA, Digital Strategist, WSI
12:30pm: Luncheon & Presentation of IMPACT Awards
(registration includes networking, meeting, and awards luncheon)
PACB Member Bankers, Directors: $175 per attendee
PACB Member NextGen Community Bank Leaders: $125 per attendee
PACB Member Bank Table of 10: $1300 per table
ABOUT THE PROGRAM
Remaining Relevant in Today’s Increasingly “Digital World”
Remaining relevant in today’s increasingly “digital world” is becoming more and more of a challenge for today’s community bank. While a good handshake and looking someone in the eye still is valued by many of our customers, you don’t get to see a growing number of your customers these days thanks to the use of technology, social networking sites, email, etc. Furthermore, spreading the word about your bank via traditional means of advertising and promotional efforts is becoming less effective, yet the online relationship and communication concept is one that has yet to become commonplace at most community banks.
In this session we’ll have a former “recovering banker” turned digital strategist lead us through many of the important elements of building a digital strategy for your bank. We’ll explore your product and service mix, vendor selection, online relationship building strategies and social media opportunities. You’ll also get some tips on how to build not only the bank’s, but your bank staff’s credibility online through creative content strategies – and how to leverage digital marketing tactics to help ensure you’re present when consumers are looking at the types of services your bank has to offer.
ABOUT THE PRESENTER
Eric Cook, MBA, Digital Strategist, WSI
Eric Cook considers himself a “recovering banker” of 15 years, who for the past eleven years has focused his efforts as a digital strategist, helping his clients (mostly community banks) better understand and leverage the power of the Internet as a strategic business tool. An award-winning web designer with WSI, the world’s largest digital agency network, Eric is a two-time contributing author to the best-selling book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing. Consistently rated in the top five digital marketing books on Amazon, the book is in its second edition and available in three languages.
A sought-after, nationally-recognized speaker in the financial services industry, Eric is a member of the National Speakers Association and loves sharing his knowledge to help educate and inspire others. He is the co-creator of a weekly webinar show called Free Webinar Wednesdays, founder of the Banker Education Series webinar series, and serves as a faculty member at several banking schools around the country where he teaches bankers about digital strategy, online marketing and social media. He is a WSI Certified LinkedIn Professional and holds undergraduate degrees in business administration and psychology. While working full-time as a community banker, Eric earned his MBA and completed the three-year Graduate School of Banking program in Madison, WI in 2003 while a community banker.
Professionally, Eric helps his clients in all areas of digital marketing, which includes mobile-responsive web development, search engine marketing and optimization, social media strategies, e-mail communication, and “big-picture” digital strategic planning. He’s the co-founder of DigitalRCP.com, a service created to help businesses understand their risk when it comes to operating in today’s digital world. When he’s not helping his clients succeed online, he can typically be found on one of his many bicycles training for his next mountain bike/triathlon race or spending time with his wife and two (very spoiled) golden retrievers. You can learn more about Eric and his business online at www.PoweredByWSI.com.
Thank you to our speaker sponsor for the PACB Regional Meetings & Awards Luncheons 2020!
|REGION 1, REGION 2, REGION 3|
PACB IMPACT AWARDS LUNCHEON
In each Region, PACB will honor those banks that were selected to receive an IMPACT Award. We encourage banks to bring a team to the Regional Meetings, especially those members who were a part of the project/activity selected for the IMPACT Award. Bring your team and fill a table!
Need an IMPACT Awards entry brochure? CLICK HERE – 2019 Impact Awards Brochure