Marketing Conference

Marketing Conference

May 4 –  May 5, 2017
Hershey Lodge & Convention Center
325 University Drive  Hershey, PA

REVIEW AND REGISTER

To review program details and register by mail, please download the REGISTRATION BROCHURE

To register online, please complete the ONLINE REGISTRATION FORM



AGENDA & PROGRAM OVERVIEW

Thursday May 4

8:30 a.m.    Registration/Continental Breakfast

9:00 a.m.    BANKRUPTION©
Community banking can flourish in the face of fintech and global
competition with a fresh approach to marketing and strategy!

John Wausph, Chief Innovation Officer
Kasasa
(Attendees will receive a copy of Mr. Wausph’s book –BANKRUPTION)

This session will separate futurist thinking from today’s realities, and dispels common myths surrounding the U.S. community banking model in order to shed light on the real challenges facing community banking institutions. It follows with clear solutions, proven strategies, and insight from experts across banking and fintech. All arguments are backed by massive amounts of data, and the companion website provides presentation-ready visualizations to help you kickstart change within your team.

In the U.S. and around the globe, fintech companies and non-banks alike are creating streams of banking services that are interesting, elegant, and refreshing—and they’re winning the hearts and minds of early adopters. Not a one-size-fits-all approach, this book offers many different tactics for community banks to compete and flourish in the new world.

Analyze fintech’s threat to the community banking model
Learn where community banking must improve to compete
Disprove the myths to uncover the real challenges banks face
Adopt proven strategies to bring your organization into the future

10:30 a.m.        Break

10:45 a.m.        Using a Social Media Strategy & Messaging to Attract, Retain and
Grow your Customer Base

Anne Deeter Gallaher, Owner/CEO
Deeter Gallaher Group LLC
Camp Hill, PA
adg@deetergallahergroup.com

12:15 p.m.       Luncheon

1:15 p.m.         Regulatory and Compliance Challenges around Social Media and
Marketing

 Todd Shill, Esquire
PILLAR+AUGHT
4201 E. Park Circle
Harrisburg, PA 17111
tshill@pillaraught.com

2:10                  Stretch Break

2:15 p.m.         70% of Americans have never switched banks…but it’s not
because they don’t want to…What’s keeping them from switching?

 Keith Brannan, Chief Marketing Officer
Kasasa
4516 Seton Center Pkwy Ste. 300
Austin, TX  78759
keith.brannan@kasasa.com

In this session we will discuss common challenges consumers face in their banking experience and  how a financial institution can use this insight to develop tactics that differentiate them from the  competition.  Attendees will leave with an understanding of how they can create strong demand  for their products and services and meeting the need of both new and existing consumers.

Key Session Points;

How Millennials have turned the traditional purchase funnel on its head.
Why consumers shop products first- and the type 83% said they would switch for
How to implement an omni-channel marketing strategy that captures attention and              compels new customers to choose you.

3 :45 p.m.         Adjournment

4:00 p.m.         Reception

Friday – May 5

8:00 a.m.          Continental Breakfast

8:30 a.m.          Talking Profitability with the C-suite

Jeff Marsico, EVP
The Kafafian Group
90 Highland Ave, Suite 201
Bethlehem, PA  18017
jmarsico@kafafiangroup.com

To become a greater contributor to your bank’s success, marketers must understand the language of the CEO and CFO.  Marketers speak ROI, CEO/CFO speaks ROE.  Marketers speak home equity campaign, the CEO/CFO speak branch profitability.

Understand the strategic role of marketing
Learn how to speak the language of your CEO and CFO
Recognize how the marketing function contributes to the improved profitability of bank products and lines of business

9:45  a.m.         Earning Media – What Works for Community Banks OR TBD

11:00 a.m.        Adjournment

WHO SHOULD ATTEND:
Marketing Professionals, Branch and Retail, CEOs, COOs, Communications and PR staff

LODGING:
Guests who prefer to call to make reservations can call 855-729-3108, and ask for the room block for the PACB Marketing Meeting at the Hershey Lodge, May 3-5, 2017.  https://aws.passkey.com/go/PACBMarketingMeeting2017

Group Rate Expires April 4 so make your hotel reservations today!