A Lebanon County community bank has found success in differentiating themselves from “big banks” following a rebranding campaign. Jonestown Bank & Trust Co., or JBT as customers know it, underwent some changes in 2007. Troy Peters helped to initiate those changes in his prior role with the marketing department and continues to facilitate them now as Chief Executive Officer.
Peters said, “My goal as CEO is for my team, from top to bottom, to work hard to help our customers feel and be well cared for, and to know that their bank choice matters. I intend to keep the bank on a positive growth track, and make sure our shareholders continue to enjoy the performance results they expect.” It was with these goals in mind that Peters initiated JBT’s rebranding campaign.
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