Pennsylvania Association of Community Bankers
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  • Home
  • About PACB
    • Board of Directors
    • PACB Services, Inc.
    • Hall of Fame
    • Contact
  • Membership
    • Become A Member!
    • Benefits of Associate Membership
    • Member Listing
    • Member Login
    • PACB Board Portal
    • PACB Job Board
  • Advocacy
    • Advocacy Issues
    • Advocacy Events
    • Action Center
    • FirstPAC
    • Legislative Briefing Calls
    • Ways to Engage
  • Education
    • Be a Speaker
    • CBWN Webinars
    • NextGen"U"
    • ICBA Education
    • PACB Foundation Scholarships
    • SBS Institute Certification Programs
  • Events
    • 2025 Convention
    • PACB INSPIRE Awards
    • Educational Events
  • Communications
    • News
    • Consumer Services
    • Hometown Banker Website
    • SUBSCRIBE TO HOMETOWN BANKER
    • Social Media
    • Photo Galleries
  • Advertising Opportunities

PACB 2022 Marketing Conference
May 2-3, 2022
The Hershey Lodge and Convention Center

Event Sponsor
Sponsor
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Presentation Materials and Session Information

Day I - May 2
9:00 am - 10:00 am    
Creating and Communicating Maximum Customer Value
 
– Click to view or download  
(*- Available NOW!)
Archie Kelly • Managing Principal• SalesPhysics, LLC

10:15 am - 11:15 am  
How to Leverage Your Data to Compete
 – Click to view or download 
​
How to Leverage Your Data to Compete - (for the PDF, please click here)
Rich Carlton •  President & CEO • Aunalytics

11:15 am - 12:15 pm  
Engaging Today's Evolving Consumer –
Click to view or download

Engaging Today's Evolving Consumer - (for the PDF, click here)
Onovative Fall Loan Campaign Case Study – (for the PDF, click here)
Tom Settle • President • Onovative

​1:20 pm - 2:30 pm
Creating Brand Consistency with In-Brand Marketing/ Developing a Branded Space of Your Own 
– Click to view or download
Creating Brand Consistency with In-Brand Marketing/ Developing a Branded Space of Your Own – (​for the PDF, click here)
John Mathes • Director of Brand Strategy• NewGround

2:30 pm - 3:45 pm
Close Encounters of the Fintech Kind 
– Click to view or download - (PDF materials partial handout of presentation)
Dave Defazio • Partner •  StrategyCorps

DAY II - May 3
8:30 am - 9:30 am   
Communicating During a Crisis
 – (Materials available at Conference in-person only)
Patrick Dix • Vice  President • SHAZAM 

9:30 am - 10:30 am     
Build a World-Class Online Reputation
 –
 Click to view or download
Mark Miyamoto • Director of Sales • Eltropy 

10:30 am - 11:30 am   
The Elephant in the Lobby - What Your Customers Aren’t Telling You 
– Click to view or download
The Elephant in the Lobby - What Your Customers Aren’t Telling You – (for the PDF, click here)
​Robb Rempel •  Executive Vice President of Client Services • Haberfeld



Pennsylvania Association of Community Bankers  
800 N. 3rd Street, Suite 304
Harrisburg, PA 17102


​Phone: (717) 231-7447

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"To empower community banks to make positive impact within the communities they serve."